Performance of Top 5 Film & Television Apps on Unified Platform in South Africa in Q4 2022

In Q4 2022, the top 5 film and television apps in South Africa—Disney+, Showmax, Netflix, Amazon Prime Video, and BritBox: The Best British TV—displayed varied performance metrics across weekly downloads, revenue, and active users. Below is a detailed look at the trends for each app during this period.

Disney+

In Q4 2022, Disney+ experienced fluctuations in weekly revenue, peaking at approximately $290K in the final week of December. Weekly downloads saw a gradual decline from 43.8K at the beginning of October to about 26.5K by the end of December. Active users remained relatively stable, averaging around 350K throughout the quarter.

Showmax

Showmax showed a steady increase in weekly revenue, reaching around $61K in the last week of December. Downloads exhibited a similar upward trend, peaking at 44K in early November. Active users, however, showed a slight decline from approximately 428K at the beginning to 377K by the end of the quarter.

Netflix

Netflix maintained consistent weekly revenue, averaging around $20K with minor fluctuations. Downloads surged to approximately 51K in the last week of November before stabilizing around 33K by the end of December. Active users exhibited an upward trend, starting at 1.17M and peaking at 1.3M in early December.

Amazon Prime Video

For Amazon Prime Video, revenue remained stable, averaging around $16K per week. Downloads showed a notable spike in early October, reaching 13.8K, and stabilized around 13K by the end of December. Active users saw a slight increase from 124K to about 134K throughout the quarter.

BritBox: The Best British TV

BritBox: The Best British TV had relatively modest revenue, peaking at around $6.8K in early October. Downloads fluctuated, with a significant rise to 5.7K at the end of November. Active users showed a declining trend, starting at 20.5K and dropping to about 13.9K by the end of December.

These insights are based on data from Sensor Tower, where more detailed analytics on app performance can be